When you engage and build relationships on each network your social media traffic increases. People like brand loyalists, potential buyers, and customers will be nurtured through these purchasing processes.
There has always been the saying that “do not judge a book by its cover”. However, in brand marketing, the visuals help the viewers a lot to make easier decisions. According to Adobe’s Q4 2103 index, social media posts with images harbor 650% more engagement than the text posts. Visual content assures people about the credibility of the product and their decision of buying it. The chances of a customer buying the product are 85% increased if he is viewing a product video or demo instead of reading a text review.
The importance of being mobile-friendly should be recognized by every marketer or a business owner. According to ComScore, the time spent on social media was 65% through mobile devices. The numbers hit 40% when it came to reading new content on a mobile device instead of a desktop. More than easy to read content, your content should be easy to share if you are living in a mobile age. The social media traffic is also dependent on the share buttons on your mobile devices. Your audience will share your content like wildfire if they find it easy enough to share it.
Make sure your content is easy to share by your users. Your content should also be shared in the right way and efficiently. You need to up your search engine optimization practices as digital marketing is immensely growing. Optimizing content for search engines such as Bing and Google can be worth doing if you are looking to increase your social traffic. The Advanced Web Ranking report shows that nearly 72% of the searches of data are lead to a page under a single click.
You can experiment with paid social advertising if you have a marketing budget. You do not have to have a big budget for advertising on social platforms like the Facebook campaign, where the CPC is as low as $0.45 to $0.70 per click.
Optimize your campaign and promote your social advertising. Put relevant calls-to-action in your copy. Start building audiences on social platforms as per budget.
Try out these tactics and watch out a great surge to your social media marketing results.